Expertise & Innovation
The centers and projects at the Evans School provide public agencies, nonprofit organizations, and academic institutions a wide variety of resources, support, and expertise. Some examples of the work done by our centers and projects:
- Research and collaboration for evidence-based decision making through the Benefit-Cost Analysis Center.
- The Nonprofits in Washington report, published annually by the Nancy Bell Evans Center (NBEC).
- Hundreds of policy and management case studies made available through the Electronic Hallway.
Pacific Northwest Social Marketing Association
The Evans School of Public Policy & Governance has partnered with the Pacific Northwest Social Marketing Association to install an exhibit at the State Capitol Building, intended to inform and inspire Legislators and State Agency Directors to consider a Social Marketing approach to citizen behavior change. Efforts by policy makers to influence citizen behaviors have traditionally relied on two approaches:
- Regulation/Legal Interventions (The Make Me Approach).
- Information/Education (The Show Me Approach).
There is a third option for policy makers to consider: 3. Social Marketing, a process that uses traditional marketing principles and techniques to change citizen behaviors that benefit society, as well as the individual. (The Help MeApproach).
The exhibit will be on display through the legislative session, into May. To see photos and read more about the exhibit go to www.pnsma.org