Agricultural productivity growth has been empirically linked to poverty reduction across a range of measures for both staple and export crops. Many public and private organizations have thus made it a priority to increase farm productivity, and have invested billions toward this end.This report compiles measures commonly used to track agricultural productivity and discusses the ways in which they are subject to error, bias, and other data limitations. Though each measure has limitations, choosing the measure(s) most appropriate to the goals of an analysis and understanding the sources of variation allows for more effective and closely targeted investments and policy and program recommendations, particularly when measures suggest different drivers of productivity growth and links to poverty reduction.