Fyall and Jurcevic photos
Across two experiments, Jurcevic and Fyall found that the way nonprofits communicate their diversity values affects whether stakeholders are engaged or repelled.  White and racial minority stakeholders react in different ways, depending on how nonprofits frame their values. Jurcevic and Fyall examined diversity frames commonly used in the nonprofit sector and find that nonprofits should take a different approach to communicating their diversity values than for-profit firms. Read more.