July 14, 2022

Strategic Fundraising for Social Impact: Analysis of Prospective Donors and Recommendations

Student Consulting Lab Partner: The BOMA Project

The BOMA Project is a nonprofit organization that provides poverty graduation programs to ultra-poor pastoralist women in the arid lands of Africa. Following a $10 million grant from philanthropist MacKenzie Scott, the BOMA Project seeks to shift their fundraising efforts to target corporate and high-net-worth individuals (HNWI). Using a mixed-methods approach, we conducted research on ways to target corporate foundations and HNWI based on sectors specific to BOMA’s work (women’s empowerment, climate change, pastoral/agriculture, entrepreneurship). Additionally, utilizing Candid’s Foundation Directory Online tool, we identified substantial foundations and corporations for each sector that will allow BOMA to engage in these donor regions. Based on our research and analysis, our recommendations are four-fold: focus efforts on corporate foundations; hire an internal prospect research staff member; explore alternative platforms for donor engagement; and facilitate deeper prospect research